Achieve Digital-Like Precision on CTV with Adtibe's Comprehensive Data Integration
CTV Targeting Segments
Enable digital-like targeting on CTV media through trusted third-party data sources with over
15K unique segments.
Web-to-TV Retargeting
Retarget your most valuable visitors and engage them with the highest impact ad on the most
influential screen.
Audience Activation
In Adtibe's data protection environment, use various identifiers to join your most valuable
prospect groups.
Create Better Performing TV Ads
Connect with our built-in creative lab that simplifies the process of making gorgeous TV ads
that captivate and drive performance.
Purpose-Built CTV Attribution for Performance Marketing
At Adtibe, we believe outcome-based performance marketing campaigns are the most cost-efficient
way for marketers to reach their audiences. Whether you’re connecting with an existing audience or breaking
into a new one, our platform can provide the real-time insights you need to judge efficacy, adjust strategy,
and influence results.
Delivering radical data transparency
Adtibe delivers outcome-based reporting on granular data metrics, so you know precisely how
much value your campaign creates.
01
CTV Measurement
Everything you need to see CTV-ad-exposure-to-outcome data is fully integrated and optimized
in our platform.
02
CTV Attribution
Our platform provides attribution you can trust, matching site visits plus CTV ad exposure
through a direct 1:1 deterministic ID.
03
Incrementality Testing
Our incrementality tool kit helps you measure brand lift and calculate incremental
performance metrics like iCPA iROA.
Measurement & Attribution
Adtibe uses all data available to paint a complete picture of ad effectiveness
Consistent Data
Our platform uses the Shapley Value for fair and consistent ad exposure crediting.
Incremental Exposure
Our platform helps advertisers measure the impact of ad exposure on conversions.
Bidding Optimization
Our tools use data-driven bidding to optimize campaigns based on exposure.
Data-Driven
Our partners with major data providers to place your marketing in a data-driven ecosystem.
Adtibe Reporting Dashboard
Despite TVs getting smarter and more connected, the way CTV ad campaigns are measured is
limited, with measurement primarily used to extend reach versus measuring and optimizing to attain
business results. Adtibe proves the value of CTV advertising investment so businesses can understand how
CTV performs and the halo effect it has on other digital channels. The platform lets you view total
conversions attributed to CTV ad campaign delivery and total traffic associated with CTV ad campaign
delivery within the defined attribution window, sorted by referring source (e.g., search and social).
Google Analytics Integrated Traffic Reports
Our direct integration into Google Analytics highlights second screen traffic and
subsequent online actions helping you understand the halo effect CTV advertising performance has on other
digital channels.
Reporting includes post-CTV ad campaign traffic labeled and sorted by referring source (e.g., search and
social) and standard Google Analytics metric and dimensions for analysis.
Our Partners
We partner with the industry's best to offer this comprehensive, cutting-edge platform.
Want to Power-Up your Advertising Campaigns with Adtibe's platform lead solutions?
